Website Promotion – Why Some Website Promotion Strategies Fail

Any website owner would look toward generating serious traffic to their site, especially when they’re just starting out. Traffic drives an online business, after all. No matter what the product is, it won’t matter if the site gets few or zero visitors. If you have a website and are wondering why exactly no one has come to have a look at it, you might want to relook your web site promotion strategy.

Maybe you’ve joined link farms or free for all link sites that will display a link to your site, thereby generating traffic. You know what; hundreds of thousands of other website owners have done the exact same thing! Your site link will be just one of the myriad of links on a page, will be quickly bumped off when newer links come along, and it’s likely you’ll receive emails you don’t want. Doing what comes easiest is not the most effective web site promotion strategy.

Save your money too, on paid search engine submission and paid hits services, as well as submitter software that will claim to boost your popularity but wind up making you look like a spammer instead. Things like these make your site easy to ignore.

Sometimes, websites fail to garner traffic because, very simply, the owner failed to plan. Leave aside the valuable, original content that you painstakingly created for the moment, and think just what you planned to market it. If you couldn’t get beyond a few links, traffic or banner exchanges, then you’re in trouble. The traffic exchange mentioned earlier will no doubt bring visitors, but these tend to be non-specific ones. Running a website is not just about excellent design; it’s also about coming up with a marketing plan and defining your objective. Setting long and short-term business goals helps you define exactly what you need to do to accomplish these goals.

One mistake new webmasters make is not identifying a target market. Sure, you have this great thing that will be indispensable to all of humanity, but hardly anyone will pay attention if your web site promotion isn’t targeted to a specific demographic. Sending out mass emails is too random, hardly the key to success. As with link listings, the site will sink into obscurity. Take time to think of exactly who will be thrilled to buy your avant-garde stationery fashioned from salvaged items and you’ll be perceived as a visionary and not “crazy junk person” anymore.

Perhaps you’re one of the lucky few who received a steady stream of visitors after the website was launched. Only, things are looking quiet lately and it doesn’t seem like traffic will pick up soon. It’s possible you’ve become complacent about site promotion. In order to stay at the top, you need to keep your website visible. Search engine optimization is a never ending process, or you need to make your indispensable presence felt on the forums once more. Confining yourself to one type of promotion also ensures a narrow reach. There are no rules that state you’re only allowed to be an active forum member, and not a regular newsletter sender. Write more articles, you need to get out there and be seen.

Is An Internet Marketing Training Program Really Necessary?

Well, that would depend on your knowledge of the Internet and your marketing capabilities. If you’re a seasoned Internet marketer than you probably wouldn’t be reading this article. However, if you are new to this field than you might want to consider all the factors. Also, you should know that there is no such thing as an “automatic system” or a”set it and forget it” to make “quick money online” product that will make you a millionaire. It takes time, dedication and work to set up your internet marketing business making money online. I take you through the realities of internet marketing and why the proper training will help you become a successful IM entrepreneur.

What is your Passion?

As with any successful business it takes passion and drive to achieve your goals. Write out why you want to do this and how you will benefit. Envision yourself enjoying life with all the possibilities of being your own boss and earning five figure salaries a week! Whether your passion is to teach music, share golf tips, blog about your favorite wines or you love pictures of cats, you can earn money online from these niches and many more.

No matter what your passion is, even if you just want to make money, anyone can earn a very comfortable living from internet marketing working from home. Knowing your way around affiliate marketing is a fast way to make money online.

How much do you know about affiliate marketing?

Affiliate marketing is great for anyone to earn money! There are thousands of companies that want to pay you up to a 75% commission to market and sell their products online.

How you choose to market these products is up to you. If your on a budget than article marketing and SEO (search engine optimization) will be your best strategy. Have an advertising budget of $200 or more a month? Then a PPC (pay per click) marketing campaign can sometimes show quick results. But, make sure you do your keyword research or you could end up losing money.

There are some that say you can learn affiliate marketing for free from what’s available online. I do agree that there are numerous free resources and some are actually good, but my question is “if so, then why are we in a recession and why aren’t there more people thriving from their Internet businesses?” There’s no shortage of people looking for alternative sources of income, and if you’ve searched for an affiliate marketing course in Google, there’s currently about 79,800,000 choices for you to research, so pick carefully.

I thought I could learn everything about IM from all the free and some paid, yet cheap, material I could gather. But, the more I read, the more I realized that there are more “parts” to this business that isn’t always so clear. No ebook, PLR product, website or traffic secret is going to help you connect the dots. The one good thing that came from all of that free material was that it helped me to determine what to look for in a quality Internet marketing training program that provided great marketing tools at an affordable price.

Why do you need IM training?

If you are currently satisfied with your results from what you are learning for free online, good for you! But, if you find yourself asking more questions than getting answers and are not earning a substantial income online, than you might want to consider paid online training. There are many benefits to consider when getting your affiliate marketing education from real professionals who are making millions.

First, you can save time. How long has it taken you to learn ALL about Internet and affiliate marketing? Still trying to figure it out? After about a year of trying to learn on my own and failing, I finally came across a great place that teaches everything there is to know about affiliate marketing and they include all the tools I needed to build my business. I can’t get that year back, but I am certainly making up for lost time with the help of Wealthy Affiliate.

Plus, with all of your tutorials, guides, videos, lessons and support in one place there’s no need to be in “hunter-gatherer” mode. Study your lessons, take notes, but most of all take action. Most people fail from getting distracted and not taking action, so do yourself a favor and stop looking for “the next best thing” in the IM biz, you’ll save time and money.

Second, save money! There is a vast array of ebooks and products for sale online about every topic under the sun covering affiliate marketing. Acquiring them can cost thousands of dollars, and a lot of it is outdated, so beware. Having access to material that is updated and current is a definite money saver. I certainly would have saved money from all the IM products I purchased, and that savings would have paid for my training and tools.

Online business tools are essentially the mechanics of what your business will need to run smoothly. A keyword tool will help with research, a website creator will help you build your website, an article writing tool helps create articles, and so forth. There is a vast array of tools available for purchase, but again, save money by getting the tools you need through your training membership.

Third, training and support from people who have successfully earned millions of dollars online will get you on the fast track to success online. It pays well to learn from real people who have created their own successful affiliate marketing campaigns. After learning the tried and true ways to thriving online, you will be armed and ready to start earning money online. Know that not all internet marketing businesses are a scam (these are easy to spot). There are legitimate people and businesses that want to help you succeed with your online business.

When can you make time to learn and take action?

Remember, you will have to find time to invest into learning and creating your online business. While time availability is different for everyone, it takes the average person 3-5 months to learn internet marketing, and during that time you should be able to take action by building your website and creating content. Make sure that wherever you get your training there is a step-by-step lesson and action plan to help you get started making money online.

Who is your target market?

Whether you are looking to become an affiliate marketer, want to sell your own products or services, or you have a local business and want to promote an existing business, you have to know who your target market is, period. Knowing how to connect your product to your customer is the key to your successful marketing biz. Keyword tools are great at determining what potential customers are searching under to buy products and what keywords the competition is using. The Google keyword tool is free to use, but it’s limited in finding quality keywords. Many keyword tools are available for purchase, and training sites should offer them as part of their membership.

Take time to research your target market by going to forums, blogs and other websites that are relevant to your niche to find out what people are discussing. This will help you to find a “need” and you can provide a “solution” with your product. Being able to connect with your audience through various marketing techniques will boost your traffic numbers that will lead to sales and money in your pocket!

When will you be ready?

So the question is really “when will you be ready to take action?” Obviously, you have to do your “due diligence” and research what IM training program will suit your needs. For your research purposes, make sure they offer:

• Current training material that they regularly update
• 1 on 1 support
• Top-notch tools to build your IM business
• Website hosting
• A great price!

I conclusively believe that the proper affiliate marketing training regime can make the difference between a solid online presence and one that is failing. Reading free content online can be appealing because it doesn’t cost anything, but often times it will not give you all the pieces to the IM biz puzzle. The Internet is constantly evolving and I recommend a quality Internet marketing training program for your current or start-up business. So get ahead of the game and start learning from real professionals with real results.

The Outcome of A Home Based Business

Starting a home based business is not easy but not hard either but if you are persistence all things are possible if you apply it correctly and eventually you will succeed and see the outcome. You always hear about how people are making thousands of dollars on working from a home based program but a lot of them don’t tell you how and when they have been marketing on the internet.Starting a home based business takes patience and work involved. It’s not a quick rich scheme working from home, but it takes time learning how to market online. It’s a different world working from home straight from the internet. There are many ways to market but if it’s applied correctly you can truly succeed online.There are so many home based programs that promise you will succeed but they don’t teach you or coach you how or when to market properly but what if you find a home based business that will guide you how to guide you with proper steps with customer support and step by step training and who to call if you still have questions that you still need some answers that eventually will lead you to succeed from home.Sometimes earning an income in the corporate world is not enough for the average people and that’s why many people are looking for other means on how to earn that extra income from home. If you are confident and persistent on how to succeed online it can be accomplished but truly look for a quality program that can provide assistance on how to succeed online.

Small Time Enterprise and Legitimate Home Based Business

There are essentially two types of home businesses: Small time businesses, and legitimate home based business. What’s the difference? Well… There are actually quite a few differences. We’ve only got the time and space to list the most integral differences, of course, but each one requires different levels of responsibility and each one will reward you at different levels. Here are the primary differences.A Legit Business Pays the BillsYou can make a living, you can find real wealth with a legitimate business. This comes down to the scale of each business. Smalltime business is fine if you want to make a little extra money here and there, but you can’t really support yourself with it until you’re ready to take the next step. If you want to run a smaller little storefront on the web, that’s fine and good, but if you want to make a living, you need to be more ambitious.A Legitimate Business Requires More PaperworkWith a bigger, more legitimate business, you have quite a few more forms to fill out. You need to apply for licenses and permits, you need to keep track of every dollar for tax purposes, and you need to cover your bases to ensure that you don’t wind up being hit with an audit or steep fines. Technically… Smalltime business requires all that stuff, too, but the fact is that the tax man doesn’t really care if you’re making less than your weekly grocery bill.Legit Business = Higher Startup CostYou can start a smaller business without a dollar to your name, but a bigger business requires a bigger startup investment. Luckily, you don’t need to take a loan out, and you don’t need to find investors. Rather, you can start a small business for free, then take the money you earn from that, and roll that into expansion, or starting a whole new business entirely. But the rule here is: Once you’ve started, don’t put anymore of your own income into the business, let it pay for itself.Legit Business is TougherIf you just keep it small, you can keep it fun. When things get too tricky, you can just scrap the whole thing and start another project for fun. It’s up to you how big you want it to be, whether or not the extra income is worth the extra responsibility. When you get to the point where you’re considering going big, you’ll want to think about getting a real business education. Luckily, you can forget business school. Truth be told, everything you need to know to get started, you can learn from an online course or seminar on learning how to think like a business pro.Legit Business is, Well, Real BusinessA smalltime business really is more of a hobby that gets you a little extra income here and there. A legitimate business makes you a legitimate business owner, and it really is a bigger responsibility. So you need to seriously consider whether that’s something you want to dedicate yourself to. At first, starting it up, doing the marketing, getting everything in order, may actually require much more work than your day job, BUT… It will pay off in the end.Discover those legitimate home based business chances online. There are several home based business chances, but not all are legitimate.

Home Based Business – Defying All Odds on Your Journey

Home based business owners often underestimate the difficulties associated with developing a successful home business. Some of the common challenges encountered are raising business capital, managing a workforce and maintaining a competitive edge. It is totally normal for unforeseen challenges to occur. Developing personal entrepreneurial qualities can assist in finding solutions to the constant changes in your business development. Adapting to change and being creative is the mark of a true self starter and is more likely to lead to your success.Some of the common challenges you may find as a home business owner are cash flow, competition and operative cost. In this ever changing market there could be difficulty with the appropriate pricing of products and services while finding a way to be financially competitive. Another area is the effective use of technology for your home business. Technological development is advancing rapidly and while assisting you for maximum efficiency: there is still a learning curve to experience. Look especially to the areas of computers and communication. Although critical in saving time and money while increasing productivity, they still need purchased and then the learning curve on how to maximize the use in your business for benefit of saving both time and money.The following personal entrepreneurial characteristics can be adopted to overcome challenges associated with any successful home based business opportunity:- A clear business strategy in the form of a business plan is required for planning on all levels of your business. A mission statement will clarify both for you and employs if you have them, your true purpose for this business venture. Staying on focus as you develop each step of your business should meet the steps you set for yourself in your mission statement and business plan. It will also keep you on track from those areas that tend to take time but do not make income. It is easy to look busy doing tasks, but are they the tasks that make the profit for your business, or the busy tasks used to stall your progression?- Flexibility and adaptability area attribute as a key to success. With creative business ideas, you can avoid loss and bring back productivity with market changes. Marketing plans and their results must be constantly evaluated taking into consideration your target market.- A practical approach and complete honesty is necessary to gauge the potential of business products or services. Impartial judgement should be exercised with entrepreneurial decisions and actions. For example: if you have a painting that to you is beautiful and highly desired, but to the public it is not well accepted, it would be wise to stop trying to market it as it wastes time and resources.- Application of logical reasoning and comprehensive analytical skills with product or service development is essential. Clear thinking in line with your business plan can help develop and utilize resources that are essential for the progression of business growth.- Un-wavering moral behavior through all your business activities and client interactions will be the hallmark of your business if you want referrals and repeat business. Quite often people shop or do business, not simply because of price, but rather because of service and integrity. It is recommended that in your mission statement, both service and integrity are addressed as they are essential for optimum business health and development.- Networking skills can help build resources which can render guidance and support. Regular participation in the breakfast business clubs, lead generation groups, meetings with speakers on pertinent subjects and activities of local business groups can help with the development of critical business solutions. Developing friendships or even mentors in the business setting is of benefit to all. It is suggested you don’t go with the primary intent to sell yourself or your products. As you get to know other business people, start to gravitate to their conversation, take and also pick up Biz Cards, writing a note on their card to reminder where and why you connect with. From these often comes a “think tank group”. Take advantage of these opportunities.- Home based business owners must constantly work to evolve with market changes and the local or national business strategies, changing market and product trends. This can help maintain competitive edge over a period of time as long term profitable stable business.The above actions can be adopted by small business owners to establish a unique position against competitors in the market. Develop a home business that you have passion and enthusiasm for as it will carry you forward during the challenging times. Even in down times, having zeal and enthusiasm will help to hold you through and get those creative juices following. There is a well known saying in the home based business world. You have never failed until you decide not to learn from the failures. Develop with your passion the flexibility to readjust business plans as needed.The most difficult task for a home based business venture is to move towards competency and expansion beyond mere survival. Persistent hard work, self discipline and passion can endow a small business venture with long-standing growth. Are you ready for the challenge and success of your home based business can provide?

7 Useful Tips for Every Small Business

There are two ways of earning money: 1) by working for someone else or 2) by being your own boss. Being self-employed isn’t as tough as you might think; however it does requite quite a bit of gumption. For a person who works for themselves to earn enough money to live off of, self-confidence is important and it comes out of one’s own strength and talent. Today, many people working for someone else are leaving their jobs only to create their own future by starting small business firms. By this, they not only want to make their own future but also want to create employment for many more people.

Companies are categorized into micro, small and large businesses based on qualifications such as their startup cost, their turnover rate, gross revenues, output and so on. Small business is quite safe for new entrepreneurs because there is not as much risk to take and the outcome can range from a good 3% to 50% of returns. It all depends on how one drives the small business. Here are 7 very useful tips to successfully running a small business and make profits. They are as follows:

1. Leadership: In a small company, unlike in larger firms, the decision making process can be much faster because of less people involved. It is not that there shouldn’t be more than one leader, yet, having more leaders would only delay the decision make process. The leadership advantage a smaller company has over larger businesses is this ability to make quick decisions.

2. Planning: Planning plays a major role for any business. Good planning with regard to all the aspects such as investment, process, human resources, etc. has to be done carefully to ensure initial risk is minimized.

3. Location: Location, location, location! Entrepreneurs to take enough care to start the business at a suitable location. The location is very important for small business to ensure faster delivery of the product and procurement of raw materials etc. It is important to choose a location which has good natural resources, good availability of raw materials, transportation facilities and availability of labor.

4. Quality: For a small business, it is important to provide a quality product or service to ensure a good name in the business world. Exceptional products and services gain positive brand image quickly.

5. Law: It is very important to know and comply by the legal norms of the State and the Country one lives in.

6. Market Section: A small business cannot be just another company that sells something that many other companies are selling. A small business firm has to identify the section of the market to which its products would appeal more.

7. Budgeting: Budgeting plays a very important role in business. Good budgeting procedures reduce waste and improve productivity.

The above 7 tips are useful to any new small business. There are countless other facets to running a small business that should be explored, but getting a grip on these 7 basics is great place to start for any entrepreneur.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.